Representation of Women in advertising

 

To what extent does the representation of women in advertising reflect or challenge the identity of women 

These two advertisements were made to empowering women the first one was made at the time of WW2 and it was made in an attempt to recruit women for the war effort, the second was made by Nike to sell clothes. The two ads both show strong women in powerful positions, the older one is more focused on the face and arms while the newer one includes more of the body. These two ads are both have ulterior motives, one to recruit women for the war and the other to sell sporting goods. Both these ads are artsitic, nice looking photos of women in powerful positions and they both have bold text to bring focus to the main idea