Ads connecting to cultural backgrounds
Targeting USA because of the spelling of mum and the people receiving this ad would have to be familiar with the custom of mothers packing sandwiches for a school lunch. This is very much a stereotyped ad because it is making the assumption ot is always the mother that packes the school lunches. What I think this ad is saying is that this kids mum made some sandwiches then wrapped them in mcdonalds wrapping as an attempt to make it more appealing. This ad is not so much playing on the values of the american culture and more just the stereotypes that mothers pack the school lunches and mcdonalds can make better food
This is an ad very directed at a norwegian culture, Mcdonalds made a billboard with real carrots growing in it as an attempt to make them seem like a more healthier option- that would better appeal to the norwegian culture. For McDonalds to sell well in other countries they need to drastically change the image of being fatty fast food, most norwegians would be more intrested in healthier foods so mcdonalds is trying to change the way that they are seen by doing stuff like this